Excerpt from Sowing the Seeds for High Tech Agriculture – Schmaltz learned early on that for farmers to spend their hard-earned money and adopt new technology, Decisive Farming had to show them more than just a return on their investment. “You need to have service,” he says. “The management and logistics of what you’re providing has to be a big part of the service.”
Decisive Farming developed its variable rate technology to work with the computers inside existing farm equipment. Customers simply pay an annual fee to use the Decisive Farming solutions and consulting services that fit their requirements.
“This product is about being simple,” Schmaltz says. “We’re not selling hardware or even software. We’re making sure growers can leverage their equipment fully.”
– See the full articles at: http://www.techrev.ca/decisive-farming-sowing-the-seeds-for-high-tech-agriculture/