Being Successful in Agriculture and Business

As a grower or an ag retailer we are both in business to achieve a common objective: provide the product or service that meets and exceeds the needs of our customers. For DynAgra that is the Western Canadian grower and for the grower ultimately it would be the end consumer at the grocery store. We are continuously trying to find a way to exceed expectations and provide value over and above what is expected. That is how DynAgra has survived over the years as an ag retailer and will continue to do so in the many years to come. When a business (grower or ag retail) is able to accomplish that objective that is when the business truly becomes successful which typically leads to profitability after the fact.

I can only speak from an ag retail perspective but these are the key points that we focus on to be successful:

· Having the right people working with you- taking the time to hire the right person for the job. It pays to wait and find the best person. Do not settle for someone.

· Focus on the grower’s (Customer’s) success; as DynAgra’s success- we focus on how to continuously provide better service and work with the grower to achieve their success and ultimately that will lead to DynAgra’s success.

· Accepting and embracing change- business’s are living and breathing entities, if you aren’t continuously looking to improve and move forward it means you are actually moving backwards. Standing still is not an option.

· Open communication- DynAgra is always looking for feedback from staff, customers, and suppliers on how we can improve and what we can do better. The more we communicate the better it is for all parties involved.

· Focus at being the best in key areas- DynAgra has always been focused on being the best in key area’s that are core to our business. For DynAgra we pride ourselves on service and bringing new technologies to the forefront of agriculture that enhance the success of growers in Western Canada. (note: Western Canada, not the US, China, Australia or the Ukraine like some of our competitors in the market)

· Knowing who your customer is- For DynAgra it is the Western Canadian Farmer, no doubt in my mind. We are committed to the communities in which our customers and staff live. Some businesses see their customer as their shareholders; the business is purely there to serve the shareholder.