An antidote to stagnation, innovation is the engine that drives all business sectors. In agriculture, farmers have continuously been at the centre of innovation. It’s no wonder companies scramble to keep pace with farmers’ often creative solutions to everyday problems.
We caught up with three agribusinesses and learned that the people behind them keep pace with the needs of farmers rather than telling primary producers what’s what. The ideas and concepts these entrepreneurs have explored have been gradually taken up by customers. The curious and ambitious farmers they serve have used these new products and services to maximize financial and environmental sustainability.