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Calgary, Alberta, January 11, 2016 – Decisive Farming™, a North American precision agronomy and data management services provider, adds product leadership with the appointment of Shailu Verma to their Board of Directors.

Shailu is a technology executive and entrepreneur with a successful track record building products, markets, and teams.

Shailu was the co-founder and President of Lanworth Inc., which he led from inception through to a leading data analytics company. Lanworth pioneered the use of data such as real-time satellite imagery, digital soil maps, and weather forecasts to provide analytics in supply chain and risk management. Lanworth’s predictive tools saw quick adoption in the financial markets and became part of Thomson Reuter’s EIKON Commodities portal in 2011.

“Shailu brings to our board deep rooted experience in big data and analytics, agricultural remote sensing and GIS,” states Remi Schmaltz, CEO & Co-founder of Decisive Farming. “His proven success in these areas will help drive global expansion of our agriculture SaaS offerings.”

Since 2006, Decisive Farming has delivered on its vision to provide precision agronomy and data management services that help farms be more efficient and profitable. The result has been a steady growth of its customer base and a 96% whole farm retention rate. In 2014, Decisive Farming was recognized for its achievements by winning the ASTech Award for Innovation in Agricultural Science.

Decisive Farming’s farm data management and workflow automation platform, My Farm Manager™ provides a truly complete and unique solution to the agricultural marketplace by connecting the key service providers and their data in one place with the grower.  Through My Farm Manager the grower is able to select from world class service providers delivering products ranging from precision agronomy, variable rate technology, crop marketing, risk management, carbon credits, equipment telematics and data analytics.

“I am excited to work with the Decisive Farming team. They have an excellent beginning to a very large opportunity and are positioned to succeed as a leading SaaS product in the agriculture market, says Shailu.

Shailu’s previous experience includes executive roles launching GSI’s (now AGCO) presence in India. He currently heads Product Marketing for the Enterprise Division at HERE LLC, a  leading location content and platform company.

About Decisive Farming

Decisive Farming provides highly scalable solutions to crop farmers and agriculture service providers. Our focus is on precision agronomics, data analytics and information management services that are geared toward farm profitability, environmental sustainability and ease-of-use. Our services are setting the standard in quality and performance; and unlike other providers, our solutions are fully integrated through our web software (My Farm Manager) and are supported by the very best providers in the industry. For more information on Decisive Farming’s industry leading service partners , visit www.decisivefarming.com/partners.